Hear from clients...
"We engaged Emily as a story coach and writer to help a select number of presenters refine and focus their presentations ahead of the Big Ideas on Place Conference at 2017 VIVID Sydney.
Emily was perfect for the task of interviewing and coaching our presenters, having wrestled with the complexities of placemaking while producing The Place Economy for Hoyne Design.
She had a fabulous energy when it came to engaging our presenters, guiding them in how to share their expertise effectively in a short time frame, whilst maintaining an awareness of the broader programme.
Emily worked with close to 30 presenters, making sense of their content with ease and crafting pithy descriptions so we could promote individual sessions on social media and in the programme.
Our presenters were impressed with this extra level of care. With busy schedules and limited time, they appreciated the chance to talk through their topics ahead of the conference, especially with such an empathetic and experienced storyteller.
Emily brought a richer level of clarity to our event. She helped to promote the conference to audience goers, while boosting the confidence of our presenters through her strategic and subtle approach to bringing out their best.
With the conference looming, Emily was swift, inventive and professional, which was precisely what we needed."
Place Leaders Asia Pacific
"We first engaged Emily to sculpt existing content around urban design, and later invited her to work with Urbis experts across the country to develop a new publication in our City Shaping series.
Emily was our first choice. We knew we could trust her to untangle the complexities of our work through her work on The Place Economy, having immersed herself in all of the related placemaking industries.
At Urbis, we advise all levels of government, as well as developers, property owners, investors, NGOs, industry associations and community groups. Our work is broad and multi-faceted.
Emily edited and reframed our ‘Shaping destinations, not just stations’ publication, and then interviewed experts from across all services at Urbis to produce ‘Shaping universities of the future’.
She made sense of Urbis’ expertise in fields as diverse as design, economics, planning and policy, drawing out the essential qualities and skills we offer our clients, across a multitude of scenarios.
With multiple offices around Australia, Emily was flexible in tracking down our staff and juggling multiple interview times, as well as supportive and self-assured in her approach to the piece.
Emily has the ability to translate insight – across different topics – into copy that compels readers into action. We knew she would deliver a publication that conveyed the breadth of our expertise.
Ultimately, Emily helped Urbis to capture what we do best."
Senior Brands and Client Consultant
"We needed to roll out a campaign for our workplace psychology arm of the business, but didn't have the resources to create the content in-house.
We engaged Emily to write our Family Violence in the Workplace Report and she did a great job of synthesizing ideas from many different sources, providing a clear structure, and getting the voice right for the audience and content.
The response we received from this report far exceeded our expectations. We had over 400 downloads from organisations across Australia, and an increase in traffic to our site of over 160%. This tells us that the report really resonated with the issues that HR professionals are currently facing.
Emily is a pleasure to work with – both in terms of her professionalism and her warm personality. We really appreciated her ability to hit the ground running with unfamiliar content. I’ve also appreciated her thoughtful advice and ability to come up with clever solutions.
She produces high quality work and runs her projects very smoothly!"
Lucy Rochlin, Caraniche
Marketing and Communications Manager
"The Place Economy is the most ambitious publishing project Hoyne has ever undertaken. Emily responded enthusiastically and intelligently to our plans and brought a fresh, approachable writing style to the project."
"Emily had to be a chameleon on The Place Economy. One minute she’s the reliable witness to a high-powered conversation, the next she’s in the story adding personality and wit.
Whether interviewing CEOs or academics, analysing statistics and reports, or managing contributors worldwide, Emily was patient and flexible, adding personality and wit and traversing writing styles."
Place Bureau Chief
"Content Empire has been delighted with Emily, with whom we have partnered on wide-ranging content projects across various industries including education, business and health.
We value her responsiveness, fluent and adaptable writing style, and her deadline-driven approach."
Principal and Editorial Director, Content Empire
"We engaged Emily to map, commentate and photograph regional and suburban walks for our website. She went out of her way to find hidden gems and encourage walkers to explore Victoria on foot. Her professionalism, pithy words and enthusiasm met our expectations every time."
Dr Ben Rossiter