The Place Economy

The brief
The Place Economy by Hoyne is a 400-page book that brings together leading thinkers and practitioners on the subjects of architecture, urban planning, property development, emotional and physical health, sustainability, philosophy and more.

Researching, locating and interviewing more than 28 experts here and around the world, Emily crafted essays, interviews, feature articles and case studies, gathered images and illustrations while managing the 44 contributors involved in the book.

Click below to read the following samples:

​From ​the client

​"Emily had to be a chameleon on The Place Economy. One minute she’s the reliable witness to a high-powered conversation, the next she’s in the story adding personality and wit. Whether interviewing CEOs or academics, analysing statistics and reports, or managing contributors worldwide, Emily was patient and flexible, adding personality and wit and traversing writing styles."
- Jacqui Byron, Hoyne

"This is the most ambitious publishing project Hoyne has ever undertaken. Emily responded enthusiastically and intelligently to our plans, with a fresh, approachable writing style." 

- Andrew Hoyne, Hoyne Design

Copywriting styles


Emily also works with clients on:
  • feature articles
  • business stories
  • case studies
  • interview series
  • essays
  • web copy
  • research papers
  • annual reports
  • brochures
  • blog posts
  • newsletters
  • manifestos.