White papers
Otherwise known as reports or long-form writing designed to inform and influence.
If you have an issue that needs addressing, a white paper can help you make your mark.
Here's a white paper I developed to help change workplace culture around family violence.
If you have an issue that needs addressing, a white paper can help you make your mark.
Here's a white paper I developed to help change workplace culture around family violence.
The briefIn April 2018, Caraniche at Work engaged me to research and write a white paper on the impact of family violence in the workplace. This became a report that was published together with a range of free resources, designed to give HR managers the tools they need to better support staff at work.
By publishing this report and developing free resources that can help managers to change workplace culture, Caraniche at Work demonstrated value, expertise and their commitment to helping organisations across the country to tackle a critical issue facing families, colleagues and workplaces every day in Australia. |
"The response we received from this report exceeded our expectations. We had more than 400 downloads from organisations across Australia and a 260% increase in traffic to our site. This tells us that the report resonated with the issues HR professionals are facing." Lucy Rochlin Marketing and Communications Manager |