Emily Weekes - Copywriter, Content Curator and Interviewer based in Melbourne, Australia.
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Industry books

On a mission to change the world? Have a burning idea for a book? I write niche publications for all sorts of sectors. Here's an award-winning project that's still making an impact!


The brief

The Place Economy by Hoyne is a 400-page industry publication that brings together leading thought leaders and practitioners on the subjects of architecture, urban planning, property development, emotional and physical health, sustainability, philosophy and more.

During this 8-month project, I researched, located and interviewed different luminaries around the world and managed 44 contributors.

I crafted essays, interviews, feature articles and case studies, sourced images and illustrations and worked with Hoyne's wonderful design team through to final production.


Read a review of The Place Economy One here or purchase a copy here. The Place Economy Two is now also available to buy.

​Sample stories

Click a link below to read a piece from The Place Economy (Vol 1).
​
  • Case study - Shipping the heart into Christchurch
  • Interview - Six insights from Alain de Botton
  • Feature article - Educated Lessons: Frank Gehry & UTS
  • Q&A - In conversation with Berry Liberman
  • Case study - Reinventing the market in Rotterdam
On a mission? Let's chat!
"The Place Economy is the most ambitious publishing project Hoyne has ever undertaken.

Emily responded enthusiastically and intelligently to our plans,
and brought a fresh, approachable writing style
​to the project."


​- Andrew Hoyne, Director

Reviews

“An invaluable source of information and inspiration, The Place Economy should be within arm’s reach of any professional seriously engaged in the brand development or management of cities, regions or destinations.”

- The Place Brand Observer, Barcelona
“This beautiful and engaging and unusual book is a survey of placemaking, from around the world but with special emphasis on Australia. It shows how intelligent placemaking makes sense.”

- Sydney Forum for architecture and urban design

Awards

Gold Winner 
- 2017 Melbourne Design Awards

Finalist
- 2017 Victorian Premier's Design Awards


​

Picture
Picture

​"The Place Economy is a treasure trove
of innovative thinking on placemaking."


Malcolm Allen
President, Bloom Consulting, London

Emily Weekes Pty Ltd
PO Box 255
Brunswick West 3055
Australia


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​Terms and Conditions
I live, work, learn and play on the unceded lands of the Wurundjeri People and Boonwurrung people of the Kulin Nations.

I pay my respects to Elders, past, present and emerging and recognise the Traditional Owners' knowledge and care of our lands and waterways.

This company contributes to Pay the Rent, a grassroots collective that accepts donations from people and businesses, which are then paid forward to First Nations causes and campaigns.
© COPYRIGHT 2022. ALL RIGHTS RESERVED.
  • Home
  • Services
    • Industry books
    • Thought leadership
    • Case studies
    • White papers and blueprints
    • Change-making reports
    • Story packages for annual reports
    • Tone of Voice guides
  • About
  • Contact