Samples

Looking for someone who gets your industry?

​I'm an experienced, versatile and published corporate writer. I work directly with CEOs and founders, partner with Communications and Marketing teams, and collaborate with designers and agencies on full-service projects.

Click the images below to download pdfs from client projects. If you don't find a piece that reflects your industry, drop me a line. I also write websites, app content and projects you've never dreamed of!
<image is front page of Caraniche at Work white paper on family violence>
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White papers

I collaborated with Caraniche at Work to research and write a comprehensive white paper on the impact of family violence in our workplaces. Together we developed a comprehensive report and practical set of resources for HR managers and organisations to support their colleagues. The sector responded immediately with a 260% increase in visit to the company website.
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Industry publications

This beautiful book tackles the social and economic impact of placemaking in Australia. In 2016, I researched, wrote and project managed The Place Economy for Hoyne Design, sourcing and interviewing 44 experts worldwide, crafting their wisdom into essays, features, case studies, Q&As and photo stories. ​It was a blast and it created a legacy. Find out more here.
<image shows Urbis publication on universities>
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Thought leadership

Urbis engages me to produce publications that promote and reflect their multi-disciplinary approach to place making. I'm engaged by the Branding team to interview in-house experts and ensure printed and online content conveys the breadth of Urbis' work as well as the talent within this organisation of place shapers. Find out more here.
<image shows Urbis publication on universities>
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Case studies

Case studies are story-telling proof of how we work and an excellent source of testimonials when we interview our customers. I craft case studies for many clients. With Forge Works we established a new brand based on existing expertise by doing the unfathomable, making safety accessible and fun. Find out more here.
<image shows Caraniche annual report front cover>
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Annual reports - story packages

Each year, I partner with organisations like Caraniche to craft case studies, feature articles, staff profiles and Q&A pieces for their annual reports. I interview staff and clients to gather a sense of the narrative each year, one that appeals to a broad audience of clients, staff, donors, supporters and philanthropists. Find out more here.
<image shows FISH magazine front cover>
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Feature articles

Many of my clients produce their own magazines, newsletters and publications to increase brand awareness and community among their customers. I write feature articles on science, technology, transport, agriculture and education, often writing about innovation while profiling subject matter experts across Australia.
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Internal communications

Our inboxes are teeming and our concentration spans compromised when it comes to our screens. Yet, key information still needs to get through. Especially in the workplace. I help clients like Mercer and Yarra Valley Water by crafting content that captures the hearts and minds of staff everywhere.
<image is Place Leaders Asia Pacific logo>
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Blog content

Whether it's content for consumers, clients or staff. All of my clients invest in curating their expertise online. I write blog content for IT specialists, educational publishers, Ed-Tech businesses like Lumination, organisations like Australia Post and utilities companies like Lumo Energy. Find out more here.

​"Emily had to be a chameleon on The Place Economy.
She was patient and flexible, adding personality and wit,
​traversing writing styles with ease."

Jacquie Byron, Hoyne
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