Tone of Voice guides

How we communicate is more important than ever. 
That's especially true for companies and organisations with diverse audience bases.
A Tone of Voice guide captures your ideal voice on the page and sets out how to achieve it.
It's a writing guide for all employees and a tool designed to make lives easier. Here's how.

​The brief

During the pandemic, the Victorian Government enlisted Jobs Victoria to tackle the challenge of providing jobs for people out of work and employees for businesses' struggling to find staff.

With so many different platforms - many of them online - the Digital Design and Experience team engaged me to help them define the ideal tone of voice for Jobs Victoria online.

This involved working with the team, assessing the multiple platforms and reasons for why they'd be communicating with different parties, from job seekers to employers to counsellors.

Across all of this diversity, we found a unified voice that could reflect the team's values and goals when it comes to representing Jobs Victoria online.

I produced a Tone of Voice Guide (ToV) and worked with different areas of the team, including the Comms department to apply the Tone of Voice across different genres.

You can request a copy of the Tone of Voice guide, here.
"We worked with Emily to help make our digital services at Jobs Victoria more ‘human’. 

Between systemic government jargon and technology/digital barriers, people can often feel isolated and confused engaging with us online.
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Emily worked with us to create a ToV guide that helped to reduce that by building capability among staff and encouraging all of our teams to create content that's easier to understand - at the same time simplifying our processes."

- Fallon Williamson, Manager of Digital Design and Experience at Jobs Victoria