![]() I'm a specialist writer and editorial project manager who works with clients like Urbis, Mercer, PwC, Yarra Valley Water, Australia Post and Caraniche to fine-tune their communications. For more than a decade I've been delving into complex topics and making sense of new sectors at speed. I bring energy and insight to dynamic issues each day, and clarity to my clients by elevating their stories among new audiences. My clients are a diverse bunch! I write for leading companies, corporates, institutes and NFPs working across the transport, design, planning, technology, business, psychology, education and science sectors. Together, we celebrate the best of what's possible, through interviews, storytelling and curated content that builds community, positions leaders, influences workplaces and celebrates innovation. Working with me is easy, inspired and hassle-free! I'm a writer with creative flair who thrives on being organised. I bring energy and insight to each project and I love what I do. My clients engage me to produce:
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Recent work
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I write for impact, listen for nuance
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White papersI worked with Caraniche at Work to research and write a comprehensive white paper on the impact of family violence in our workplaces (see testimonial above). Together we developed a comprehensive report and practical set of resources for HR managers and organisations to support their colleagues.
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Industry booksThis book tackles the social and economic impact of placemaking in Australia. In 2016, I researched, wrote and project managed The Place Economy for Hoyne Design, sourcing and interviewing 44 experts worldwide, crafting their wisdom into essays, features, case studies, Q&As and photo stories. Find out more here.
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Thought leadershipI help Urbis by developing thought leadership pieces that reflect their multi-disciplinary approach to place shaping. With directors in four countries, I'm engaged by the Branding team to ensure the breadth of Urbis' work is conveyed as well as the talent within this diverse organisation. Find out more here.
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Corporate storytellingLiveability Victoria International engaged me to tell their story to funders. This dedicated agency has been promoting Victorian expertise in the liveability sector worldwide for only three years. Interviewing agencies and partners, I created a narrative that showcases LVI's vast achievements and future successes.
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Annual reportsEach year, I work with organisations like Caraniche to craft case studies, feature articles, staff profiles and Q&A pieces for annual reports. I interview staff and clients to gather a sense of narrative that appeals to a broad audience of clients, staff, donors, supporters and philanthropists. Find out more here.
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Feature articlesMany of my clients produce their own magazines, newsletters and publications to increase brand awareness and community among their customers. I write feature articles on science, technology, transport, agriculture and education, and often write about innovation as well as profiling subject matter experts.
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Internal communicationsOur inboxes are teeming and our concentration spans compromised when it comes to our screens. Yet, key information still needs to get through. Especially in the workplace. I help clients like Mercer and Yarra Valley Water by crafting content that captures the hearts and minds of staff everywhere.
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Blog and App contentWriting online stories is the new norm for leading organisations - whether it's content for consumers, clients or staff. All of my clients invest in curating their expertise online. I've written blog and App content for IT specialists, educational publishers, large organisations like Australia Post and utilities companies.
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Speaker coachingAs an interviewer and corporate storyteller, I coached 30+ speakers ahead of the Big Ideas on Place Conference, as part of the annual Vivid Sydney festival. In one-hour sessions, I helped speakers crystalise their presentation goals and wrote a pithy program summary designed to set each speaker apart.
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Legacy publicationsProducing a 40th year anniversary publication for Mind Australia allowed me to see how a grass roots mental health organisation came to be an Australian leader today. I mined 40 years of board records, reports and publications, interviewing key players, past and present, to get to the heart of this organisation.
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"With multiple offices around Australia, Emily was flexible in tracking down our staff and juggling multiple interview times, as well as supportive and self-assured in her approach. "Emily is an effiicient, adaptable and talented writer - I'd recommend her services in a heart beat! |
"The Place Economy is the most ambitious publishing project Hoyne has ever undertaken. Emily responded enthusiastically and intelligently to our plans and brought a fresh, approachable writing style to the project." "As a story coach, Emily brought a richer level of clarity to our event. She helped to promote the conference to audience goers, while boosting the confidence of our presenters through her strategic and subtle approach to bringing out their best. |
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