Craving insight and clarity as well as fresh content?

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​I'm a specialist writer and editorial project manager who works with clients like Urbis, Mercer, PwC, Yarra Valley Water, Australia Post and Caraniche to fine-tune their communications. 

For over a decade I've been delving into complex topics and making sense of new sectors at speed. I bring energy and insight to dynamic issues each day, and clarity to my clients by elevating their stories among new audiences.

My clients are a diverse bunch! I write for leading companies, corporates, institutes and NFPs working across the transport, design, planning, technology, business, psychology, education and science sectors. 

Together, we celebrate the best of what's possible, through interviews, storytelling and curated content that builds community, positions leaders, influences workplaces and celebrates innovation.

Working with me is easy, inspired and hassle-free! I'm a writer with creative flair who thrives on being organised. I bring energy and insight to each project and I love what I do. ​

​My clients engage me to produce: 
  • niche publications
  • white papers
  • legacy pieces
  • ​business profiles
  • interview projects
  • blog content
  • annual report editorial
  • opinion pieces.

Recent work

<image shows pages of Caraniche at Work white paper on family violence>
Click image to read this report.

​"The response we received from this report exceeded our expectations. We had a 260% increase in traffic to our site, which tells us that the report resonates with the issues facing HR professionals.

Emily is a pleasure to work with – both in terms of her professionalism and her warm personality. We really appreciated her ability to hit the ground running with unfamiliar content.

​I’ve also appreciated her thoughtful advice and ability to come up with clever solutions. ​She produces high quality work and runs her projects very smoothly!"

​- Lucy Rochlin, Marketing and Communications Manager, Caraniche

Services


​I write for impact, listen for nuance and craft content that conveys what my clients do best.

Learn more about my services and project work below.

White papers

I worked with Caraniche at Work to research and write a comprehensive white paper on the impact of family violence in our workplaces (see testimonial above). Together we developed a comprehensive report and practical set of resources for HR managers and organisations to support their colleagues.

Industry publications

This book tackles the social and economic impact of placemaking in Australia. In 2016, I researched, wrote and project managed The Place Economy for Hoyne Design, sourcing and interviewing 44 experts worldwide, crafting their wisdom into essays, features, case studies, Q&As and photo stories. ​Find out more here.

Thought leadership

I help Urbis to produce thought leadership publications that synthesise their multi-disciplinary expertise. With directors in four countries, I'm engaged by the Branding team to ensure printed publications and online content conveys the breadth of Urbis' work as well as the talent within this organisation of city shapers.

Legacy publications

Producing a 40th year anniversary publication for Mind Australia allowed me to see how a grass roots mental health organisation came to be an Australian leader today. I mined 40 years of board records, reports and publications, interviewing key players, past and present, to get to the heart of this organisation.

Annual reports

Each year, I work with organisations like Caraniche to craft case studies, feature articles, staff profiles and Q&A pieces for annual reports. I interview staff and clients to gather a sense of narrative that appeals to a broad audience of clients, staff, donors, supporters and philanthropists. Find out more here.

Feature articles

Many of my clients produce their own magazines, newsletters and publications to increase brand awareness and community among their customers. I write feature articles on science, technology, transport, agriculture and education, and often write about innovation as well as profiling subject matter experts.

Internal communications

Our inboxes are teeming and our concentration spans compromised when it comes to our screens. Yet, key information still needs to get through. Especially in the workplace. I help clients like Mercer and Yarra Valley Water by crafting content that captures the hearts and minds of staff everywhere.

Blog content

Writing online stories is the new norm for leading organisations - whether it's content for consumers, clients or staff. All of my clients invest in curating their expertise online. I've written blog content for IT specialists, educational publishers, large organisations like Australia Post and utilities companies.

Speaker coaching

As an interviewer and corporate storyteller, I coached 30+ speakers ahead of the Big Ideas on Place Conference, as part of the annual Vivid Sydney festival. In one-hour sessions, I helped speakers crystalise their presentation goals and wrote a pithy program summary designed to set each speaker apart.

​"Thank you for capturing the essence of
​our vision and values so exquisitely."

Mike Day
Co-founder, Roberts Day

Clients

"With multiple offices around Australia, Emily was flexible in tracking down our staff and juggling multiple interview times, as well as supportive and self-assured in her approach.
 
She has the ability to translate insight – across different topics – into copy that compels readers into action. We knew Emily would deliver a publication that conveyed the breadth of our expertise.
 
Emily helped Urbis to capture what we do best." 

Stephanie Keith 
Senior Brands and Client Consultant , Urbis

"Emily is an effiicient, adaptable and talented writer - I'd recommend her services in a heart beat!

Annette Ruzicka
Marketing Manager, Bush Heritage Australia
"The Place Economy is the most ambitious publishing project Hoyne has ever undertaken. ​Emily responded enthusiastically and intelligently to our plans and brought a fresh, approachable writing style to the project."

Andrew Hoyne
Hoyne Design
"As a story coach, Emily brought a richer level of clarity to our event. She helped to promote the conference to audience goers, while boosting the confidence of our presenters through her strategic and subtle approach to bringing out their best. 

​With the conference looming, Emily was swift, inventive and professional, which was precisely what we needed."
 
Joanne Taylor
CEO
Place Leaders Asia Pacific