Case studies are incredibly valuable to clients and customers alike.
They act as social proof - real-life stories that compel us to trust in a service, person or product.
With safety experts Forge Works, I crafted case studies to:
Safety is a complex and (let's face it) sometimes snore-inducing subject, so my clients wanted writing that leapt off the page and cut through the usual inbox clutter.
Together with designers Grosz Co Lab, web maestros, Flint with branding wiz, Vincent Lazzara, we developed a new brand, voice and industry persona for these leading safety experts.
For an example of a Forge Works thought leadership piece that gets right to the point, read this. Always fun to write! Read more below.