I've been writing for clients like Urbis, RMIT, World Vision Australia, Caraniche, Yarra Valley Water and Australia Post for more than a decade, making sense of new sectors at speed.
As a long-form copywriter, photographer, interviewer and editorial project manager, I draw on a range of different skills to create as much value as I can for my clients.
I'm driven by a surplus of curiosity when it comes to my work. I love teasing out stories, curating content calendars and translating complex ideas into punchy prose.
The Place Economy by Hoyne Design was my first industry book and a thrill from brief to production. I loved being immersed in the place-making sector and admire its leaders.
I love the variety that comes from working with a diverse mix of clients - writing books, articles, white papers, case studies, blogs and business profiles for all ages and demographics.
Early on, I cut my writing teeth by publishing stories and photographs in The Age, Outback magazine, Kill Your Darlings, Big Issue, Australian Traveller and other outlets.
Today, I write to engage and entertain, to understand and question, to filter and reframe. For clients like you. And yes, this can be achieved in one document!
On the side, I encourage drivers to show they care for cyclists.