Trusted by CEOs and agencies to craft change-making content.

(And action-oriented thought leadership too.)

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Hi there!

Over the last 15 years, I've developed a nerdy lil' niche for translating complexity and making sense of new sectors at speed. Walking alongside my clients, we create meaningful content together that's designed to bring about change.

My clients are industry leaders, experts and organisations keen to challenge the status quo. Learning from these superstars is a thrill. I love shaping their expertise into engaging prose that reaches audiences world-wide.

I'm engaged by a diverse bunch, working with great minds driving change at the likes of Forge Works, Built, Smiling Minds, DELWP, RMIT, and Hoyne who engaged me to write a beautiful industry-shaking book on the power of place.

I also partner with Communications and Marketing teams and creative agencies when they need an energetic writer to develop meaningful content for clients ready to share their intel and change minds, through (but not limited to):
There have always been change makers and thought leaders in our midst. We just haven't called them that. But with the seemingly unstoppable power of social media and a 24-hour news cycle, ideas now have their own currency.

Not everyone needs to be a thought leader or change maker but I'm very glad we have them. It's a privilege to help my clients discern what they want to say and how, to create action and scale new ways of thinking as we go.

You can read more about some of my favourite clients here or drop me a line if you'd like to discuss a project.*
​*If you're working with design thinking and human-centred design, sing out! I'm keen to weave these modalities into my practice too, where it naturally aligns.

Niche projects

Industry books


​"Emily had to be a chameleon on The Place Economy. One minute she’s the reliable witness to a high-powered conversation, the next she’s in the story adding personality and wit. 

​Whether interviewing CEOs or academics, analysing statistics and reports, or managing contributors worldwide, Emily was patient and flexible, adding personality and wit and traversing writing styles."

Jacquie Byron
(formerly) Place Bureau Chief
​Hoyne

Tone of Voice guides

"We worked with Emily to help make our digital services at Jobs Victoria more ‘human’. 

Between systemic government jargon and technology/digital barriers, people can often feel isolated and confused engaging with us online.
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Emily worked with us to create a ToV guide that helped to reduce that by building capability among staff and encouraging all of our teams to create content that's easier to understand - at the same time simplifying our processes."

Fallon Williamson
(formerly) Manager of Digital Design and Experience
Jobs Victoria

My clients value my B2B know-how and storytelling nous.

​I'm a commercially-astute creative who writes for social, economic and environmental change.

A published author and Plain English-loving corporate writer.

Client projects & impact

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Click to read Built's industry paper 'Taking Action on Embodied Carbon'.

​"This report exceeded all our expectations and has become the platform for future reports.
 
Not only did Emily help us translate complex themes into digestible content to suit the target audience, she also provided a different perspective while developing the report that extended our ideas."

- Corey Monk, Director of Marketing and Communications, Built
<image shows pages of Caraniche at Work white paper on family violence>
Click to read this report into the impact of family violence in the workplace.

​"The response we received from this report exceeded our expectations. We had a 260% increase in traffic to our site which tells us the report resonates with issues facing HR professionals.

Emily is a pleasure to work with - both in terms of her professionalism and warm personality."
 
- Lucy Rochlin, Marketing and Communications Manager, Caraniche at Work
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Click to read this timely toolkit on developing mindful spaces in schools.

"Emily's understanding of our organisation and our unique tone of voice, and recommendations for communicating with our target audiences helped make this a piece of work we’re very proud of.
 
We've had a wonderful response. We received 2,000+ downloads and had more than 500 schools apply in the first two weeks alone."

​- Clare Pearce, Brand Partnerships Manager, Smiling Mind

​"Thank you for capturing the essence of
​our vision and values so exquisitely."

Mike Day
Founder, Roberts Day

Hear from clients

​"We needed to convey complex and technical insights in easy and relatable language. And our brand needed a voice that could connect with a diverse range of audiences.

Working with Emily was fun. She was genuinely interested in learning about our business and being part of the team, and able to get across new domains quickly and easily.

Emily is professional, flexible and easy to work with. She gets it right the first time!"

David Provan
​Director
Forge Works
​"As a story coach, Emily brought a richer level of clarity to our event. She helped to promote the conference to audience goers, while boosting the confidence of our presenters through her strategic and subtle approach to bringing out their best. 

​Emily was swift and inventive, which was precisely what we needed."
 
Joanne Taylor
CEO
Place Leaders Asia Pacific
​"Your insight and clarity working on my first major draft was a game changer.

​I'm so grateful for your input."
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Jane Hutcheon
Former ABC Journalist & host of One Plus One
Author of recently released 'Rebel Talk'
"Emily has the unique ability to translate technical information into bright, engaging prose.

Her approach, from understanding the brief to interviewing experts, is professional, patient and friendly. I was delighted with the results."

Diarmuid Kelly
(formerly) Field Insights Manager
​World Vision Australia 
​"Emily has the ability to translate insight – across different topics – into copy that compels readers into action. We knew she would deliver a publication that conveyed the breadth of our expertise at Urbis."

Stephanie Keith 
Senior Brands and Client Consultant
​Urbis

​"Emily is an idealist with a can-do attitude."

Fallon Williamson,
Manager of Digital Design and Experience, Jobs Victoria

You're in great company...