Services

Do you need writing with style and substance?


​I'm a specialist writer and experienced content developer who wrestles complex ideas into punchy prose, crafting publications, websites and apps that make an impact.

I write to all specs and briefs, am adept at mastering brand and tone of voice guidelines, as well as crafting content for SEO and keyword requirements.

​I collaborate with my clients to:

- share their expertise
- build workplace culture
- capture untold stories and
- celebrate excellence worldwide.
Learn more about this beautiful book here.

My clients are (typically) busy experts.


​They engage me to research, interview, write and project manage:
  • industry books
  • niche publications
  • white papers
  • case studies
  • tone of voice guides
  • interview projects
  • B2B articles
  • blog and App content
  • annual report stories
  • opinion pieces.
Scroll down to read samples and find out more about my services.

Tone of Voice guides

The Digital Design and Experience team at Jobs Victoria invited me into the fold to help their digital platforms sound more human. One of the trickiest aspects of working in government is how to capture a tone of voice that speaks to people rather than about processes. By capturing their values, I was able to craft their first Tone of Voice guide and help them apply it in real time. Find out more here.

Thought leadership

Urbis engages me to produce publications that promote and reflect its multi-disciplinary approach to place making. I'm engaged by the Branding team to interview in-house experts across the Asia-Pacific to ensure printed and online content conveys the breadth of Urbis' work as well as the vast talent within this organisation. Find out more here.
<image shows Urbis publication on universities>
Click image to read samples.

Case studies

Case studies are story-telling proof as to what we're like to work with, the benefits we bring our clients as well as, an excellent source of testimonials when we interview our subjects. I craft case studies for several clients. With Forge Works we established a new brand using existing expertise, doing the unfathomable - making safety accessible and fun. Find out more here.
<image shows Urbis publication on universities>
Click image to read samples.

White papers

I collaborated with Caraniche at Work to research and write a white paper on the impact of family violence in our workplaces. Together we developed a comprehensive report and practical set of resources for HR managers and organisations to better support their colleagues. The sector responded immediately with a 260% increase in visit to the company website.
<image is front page of Caraniche at Work white paper on family violence>
Click image to read sample.

Industry publications

This beautiful book tackles the social and economic impact of placemaking in Australia. I researched, wrote and project managed The Place Economy for Hoyne Design, sourcing and interviewing 44 experts worldwide, crafting their wisdom into essays, features, case studies, Q&As and photo stories. ​It was a blast and it's created a legacy. Find out more here.
<image shows a book called The Place Economy>
Click image to read sample.

Internal communications

Our inboxes are teeming and our concentration spans compromised - particularly post-pandemic - when it comes to taking in what's on our screens. Yet, information still needs to get through. Especially in the workplace. I've helped clients like Mercer and Yarra Valley Water by crafting engaging internal content that captures the hearts and minds of staff everywhere.
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Sadly unable to share internal content.

Blog content

Whether it's content for consumers, clients or customers, nearly all of my clients invest in curating their expertise online. I've written blog content for software specialists Open Window, Ed-Tech company Lumination, large retail organisations like Australia Post and utilities such as Lumo Energy. Together we can create content that keeps readers engaged.
<image is Place Leaders Asia Pacific logo>
Click image to read sample.

Annual reports

Each year, I partner with organisations like Caraniche to craft editorial pieces for their annual reports. Through interviews with staff and clients, I write case studies, feature articles, staff profiles and Q&As, across a narrative to convey the year just gone in a voice that appeals to a diverse audience - clients, staff, donors, supporters and philanthropists. Find out more here.
<image shows Caraniche annual report front cover>
Click image to read sample.

Feature articles

Many of my clients produce their own magazines, newsletters and publications to build community among their customers. I've written feature articles on science, technology, transport, agriculture and education, often capturing innovation while profiling subject matter experts across Australia. I also write B2B articles for trade companies. Find out more here.
<image shows FISH magazine front cover>
Click image to read sample.

Legacy publications

Producing a 40th year anniversary publication for Mind Australia allowed me to see how a grass roots mental health organisation came to be an Australian leader in mental health services today. Working with the staff and CEO, I mined 40 years of board records, reports and publications, interviewing key players, past and present, to get to the heart of this organisation.
<image shows Mind Australia 40 year newsletter front cover>
Click image to read samples.

Speaker coaching

As an interviewer and corporate storyteller, I coached 30+ speakers ahead of the Place Leaders Asia Pacific Big Ideas on Place Conference, as part of the annual Vivid Sydney festival. In one-hour sessions, I helped speakers crystalise their presentation goals and wrote a pithy program summary designed to set each speaker apart.