Services

Need writing with style and substance?


​I'm a specialist writer and experienced content developer who wrestles complex ideas into punchy prose, crafting publications, websites and apps that make an impact.

I write to all specs and briefs, master brand and tone of voice guidelines from the get-go, and craft content that reflects all SEO and keyword requirements.

​I collaborate with clever clients to:

- share their expertise
- build workplace culture
- capture untold stories and
- celebrate excellence worldwide.
Learn more about this beautiful book here.

My clients are busy experts.


​They engage me to research, interview, write and project manage:
Scroll down to read samples and find out more.

Tone of Voice guides

The Digital Design and Experience team at Jobs Victoria invited me into the fold to help their digital platforms sound more human. One of the trickiest aspects of working in government is how to capture a tone of voice that speaks to people rather than processes. By capturing their values, I crafted a Tone of Voice guide that helped them sound like the legends they are. Find out more here.

Thought leadership

Urbis engages me to produce publications that promote and reflect its multi-disciplinary approach to place shaping. With over 30 different kinds of experts in-house (from economists to planners, heritage specialists to architects), I'm engaged to ensure printed and online content conveys Urbis' breadth of projects as well as the vast talent within this organisation. Find out more here.
<image shows Urbis publication on universities>
Click image to read samples.

Case studies

I craft case studies for several clients. With Forge Works we established a new brand using existing expertise to achieve the unfathomable - making safety accessible and fun. Case studies are storytelling proof that shares how you work and what you've achieved for your clients. As well as being an excellent way to source client testimonials during interviews. Find out more here.
<image shows Urbis publication on universities>
Click image to read samples.

White papers

Collaborating with Caraniche at Work, we set out to research and write a white paper on the impact of family violence in our workplaces. The team and I developed a comprehensive report and practical set of resources for HR managers and organisations to better support their colleagues. The sector responded immediately with a 260% increase in visits to the company website.
<image is front page of Caraniche at Work white paper on family violence>
Click image to read sample.

Industry books

This beautiful book tackles the social and economic impact of placemaking in Australia. I was engaged to research, write and project manage The Place Economy for Hoyne Design, sourcing and interviewing 44 experts worldwide, crafting their wisdom into essays, features, case studies, Q&As and photo stories. ​It was a blast and it's created a legacy. Find out more here.
<image shows a book called The Place Economy>
Click image to read sample.

Internal communications

Our inboxes are teeming and our concentration levels cactus, particularly post-pandemic. Yet, information still needs to get through, particularly in the workplace. I've worked with clients like Mercer and Yarra Valley Water to craft engaging internal content that captures the hearts and minds of staff wherever they may be working.
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Sadly unable to share internal content.

Blog content

Whether it's B2B content for consumers, clients or customers, nearly all of my clients curate their expertise online. Blogs and e-newsletters are perfect for this. I've crafted blog content for software specialists Open Window, Ed-Tech company Lumination, large retail organisations like Australia Post and utilities such as Lumo Energy.
<image is Place Leaders Asia Pacific logo>
Click image to read sample.

Annual reports

Each year, it's my pleasure to partner with organisations like Caraniche to craft editorial pieces for their annual reports. Through interviews with staff and clients, I write case studies, feature articles, profiles and Q&As with a narrative that conveys the year just gone, in a voice that appeals to a diverse audience of clients, staff, donors, supporters and philanthropists. Find out more here.
<image shows Caraniche annual report front cover>
Click image to read sample.

Feature articles

As experts, several of my clients produce magazines and publications to engage with their broader community community. I've written feature articles on marine science, technology, transport, agriculture and education, often capturing innovation while profiling subject matter experts across Australia. I also write B2B articles for trade companies. Find out more here.
<image shows FISH magazine front cover>
Click image to read sample.

Legacy publications

Producing a 40th year anniversary publication for Mind Australia allowed me to see how a grass roots mental health organisation came to be an Australian leader in mental health services today. Working with the staff and CEO, I mined 40 years of board records, reports and publications, interviewing key players, past and present, to get to the heart of this organisation.
<image shows Mind Australia 40 year newsletter front cover>
Click image to read samples.

Speaker coaching

As an interviewer and corporate storyteller, I coached 30+ speakers ahead of the Place Leaders Asia Pacific Big Ideas on Place Conference, as part of the annual Vivid Sydney festival. In one-hour sessions, I helped speakers crystalise their presentation goals and wrote a pithy program summary designed to set each speaker apart.