Built is a tier-one national construction company that's shifting the way sustainability is seen and embraced within the building and construction sector.
As an industry leader, Built wanted to issue a sector-wide call to action by illustrating why we need to unlock and measure the impact of embodied carbon, and how to do it.
This was the first time Built had published a report like this. I was approached to work with the Built team by their branding partner, the global design collective, ERA-co.
Within a week of the report's release via The Fifth Estate media group, Taking Action on Embodied Carbon had been downloaded 300+ times and attracted 100s of subscribers.
To date, the report has delivered immeasurable benefits to the company, its clients and the sector sparking much needed conversations and change.
You can read more about Built's industry-wide call to action and download a copy of the Taking Action on Embodied Carbon report here.
"This report exceeded our expectations and has become the platform for future reports.