Emily Weekes - Copywriter, Content Curator and Interviewer based in Melbourne, Australia.
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Change-making reports

The brief

Built is a tier-one national construction company that's shifting the way sustainability is seen and embraced within the building and construction sector.

As an industry leader, Built wanted to issue a sector-wide call to action by illustrating why we need to unlock and measure the impact of embodied carbon, and how to do it.

This was the first time Built had published a report like this. I was approached to work with the Built team by their branding partner, the global design collective, ERA-co.

Within a week of the report's release via The Fifth Estate media group, Taking Action on Embodied Carbon had been downloaded 300+ times and attracted 100s of subscribers.


To date, the report has delivered immeasurable benefits to the company, its clients and the sector sparking much needed conversations and change.

You can read more about Built's industry-wide call to action and download a copy of the
 Taking Action on Embodied Carbon report here.

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"This report exceeded our expectations and has become the platform for future reports.
 
Not only did Emily help us translate complex themes into digestible content to suit the target audience, she also provided a different perspective while developing the report that extended our ideas."


- Corey Monk, Director of Marketing and Communications at Built
Discuss a project

​"Emily takes the time to understand the nuances
of the content, which is often where the
​most valuable aspects are."


Corey Monk,
Director of Marketing & Communications, Built

Emily Weekes Pty Ltd
PO Box 255
Brunswick West 3055
Australia


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I live, work, learn and play on the unceded lands of the Wurundjeri People and Boonwurrung people of the Kulin Nations.

I pay my respects to Elders, past, present and emerging and recognise the Traditional Owners' knowledge and care of our lands and waterways.

This company contributes to Pay the Rent, a grassroots collective that accepts donations from people and businesses, which are then paid forward to First Nations causes and campaigns.
© COPYRIGHT 2022. ALL RIGHTS RESERVED.
  • Home
  • Services
    • Industry books
    • Thought leadership
    • Case studies
    • White papers and blueprints
    • Change-making reports
    • Story packages for annual reports
    • Tone of Voice guides
  • About
  • Contact